Using the Lockdown to Plan your own Business

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If you are thinking of setting up on your own, it is probably something that you have been thinking about for a while. Maybe you have been furloughed from your current job due to the global pandemic, and you have a lot of time on your hands. If you are looking at positives from this situation, now is the perfect time to make a start with your business planning. Having so much time to prepare is a rare treat, so make the most of it! So, where do you begin?

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Think about what you are offering and consider who you are aiming your product or service at? What makes you stand out from others in the same industry? Check out the competition and think about what they do well and what they do that isn’t so good and work out how you would do things differently.

When you have done all of this it is time to put together your business plan. This needs to encompass everything about how you see your business going forward and including what your costs are and if you need to take on any staff to assist you.

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Before you start springing into action, you will also need to consider how you will go about letting people know about you. The internet is a huge tool for businesses, and you will need to think about building a good quality website, but also about how you are going to lead people to it in the first place. Social media is a hugely useful tool, and you may what to engage the help of a brand strategy agency to guide you with this.

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