Have you ever been in a store that is too quiet? What was your impression? If you’re like most people, you may feel uncomfortable, and after looking around a bit, you immediately leave to find a store that feels more approachable. However, have you ever been in a store with music too intrusive or loud?
Music is a powerful but often overlooked element in store retail strategy. The right music has the capacity to put people in a mood that is optimal for shopping, building brand image, attracting customers and increasing sales and revenue opportunities.
Here are some good reasons why playing the right music will benefit your retail business:
- Create your brand and make it stand out
Are you a relaxed, casual brand? Are you excitable and energetic? The tempo, volume and style you choose can help express your brand’s unique personality to your customers, even before they come through the door. For Instore Music, visit a site like Mood Media, providers of top quality of Instore Music.
- Build the right atmosphere
With increased competition from online shopping, the quality of the shopping experience has been one of the most important ways in which a physical store can stand out. Music plays a large role in establishing and improving the shopping experience, and 4/5 small retailers think that they will spoil the atmosphere of their stores if they stop playing music.
- Creating a private space
By muffling sound and conversation, music in a store can create a feeling of personal space for customers, giving them privacy while walking around the store, searching for a product, and making comments to friends or family.